Our Mission

Drive Aloha is DTRIC Insurance Company’s community initiative to promote traffic safety in Hawaii by encouraging the public to be courteous while on the road, embrace positive behaviors, and practice the “Aloha Spirit” to make our roads safer and friendlier. Through events, partnerships, and promotions, the campaign discourages poor and dangerous behaviors, such as use of cell phones, drunk driving, speeding, jaywalking, and other actions that can lead to accidents and could be avoided through safer behavior.

Advocate For A Safer Hawaii

Hawaii is an island state with a population of about 1.4 million. Unfortunately, the traffic fatality rate in Hawaii over the last ten years is nearly twice as high as U.S. states with the best safety record.

In 2022, the traffic fatality rate in Hawaii was 6.5 per 100,000 people. Driving under the influence, speed, and distracted driving were the top contributors of Hawaii’s traffic fatalities. In 2022, Hawaii came in 8th in the nation for the highest rate of street racing with roughly 400% more street racing violations than the national average.*

*Sources: National Highway Traffic Safety Administration, Insurify Insights.

As a Hawaii-based insurance company, DTRIC has a responsibility to promote traffic safety to prevent senseless accidents and fatalities through its Drive Aloha campaign.

Think Akamai

Safety Tips for Drivers, Cyclist, Pedestrians and More.

Our Impact

DTRIC Insurance Teams Up With Farrington High and Kalakaua Middle Schools During Distracted Driving Awareness Month

DTRIC Insurance Teams Up With Farrington High and Kalakaua Middle Schools During Distracted Driving Awareness Month

With April being National Distracted Driving Awareness Month, DTRIC Insurance will join Farrington High School students this coming Monday morning, April 17, in a sign-waving event fronting their Kalihi campus.

Hawaiʻi State Department of Education, DTRIC Insurance and Par Hawaii Join Forces to Train Young Drivers

Hawaiʻi State Department of Education, DTRIC Insurance and Par Hawaii Join Forces to Train Young Drivers

The Hawaiʻi State Department of Education (HIDOE) driver and traffic safety education program, in collaboration with DTRIC Insurance and Par Hawaii, will be holding the HIDOE Traffic Safety Fair at the Aloha Stadium lower parking lot on Saturday, March 25, from 9 a.m. to 1 p.m. Admission is free and open to the public.

DTRIC Insurance Teams Up With Mililani Waena Elementary During DOE’s “Stop If You Love Me” Traffic Safety Week

DTRIC Insurance Teams Up With Mililani Waena Elementary During DOE’s “Stop If You Love Me” Traffic Safety Week

DTRIC Insurance teamed up with Mililani Waena Elementary students and staff this morning to encourage motorists to drive safely around schools and neighborhoods as part of the Hawaii State Department of Education’s (DOE) “Stop If You Love Me” traffic safety campaign.

Become a Drive Aloha Ambassador

Advocate for Change

Join the movement to create safer and friendlier roadways by becoming a Drive Aloha Ambassador. When you pledge to practice responsible, courteous, and safe habits on the road, you become a Drive Aloha Ambassador. We’ll send you a Drive Aloha window decal to proudly display your commitment to promote traffic safety!

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